Glow, quietly.
K-Beauty Beam was started in autumn 2026 by Sweden Naturals AB in Hedekas – the same family that has run pH-Balans since 1998. The idea was born on the ground in Seoul: at trade fairs and in factories we met Korean brands making really good products that had never reached Sweden. We decided to change that.
What sets us apart
- Brands that are new in Sweden. Muldream, BunnyMimi, OLGO, Lefilleo, need:on and Dr. MISIMOU – we bring them in directly from the manufacturer, not through a wholesaler.
- Scalp first. Korean hair care is the fastest-growing category in Europe, and we are the first in Sweden to offer it.
- Under 300 kr. Everything we sell should be easy to buy without a second thought.
- EU-registered. Every product is notified in the EU cosmetics register (CPNP) and labelled according to Swedish rules. We import it ourselves and stand behind it.
Who chooses the products?
We test everything ourselves – and then the teenagers in our family get the final say. If it doesn't hold up in our own bathroom, it doesn't make it into the shop.
Questions? Write to hej@kbeautybeam.se.